DMEXCO 2026: Bare Metal Behind Scaling Intelligence

Europe's digital marketing and tech floor returns to Koelnmesse in Cologne on 23 and 24 September 2026, and velia.net will be there. The motto this year is Scaling Intelligence, the move from AI pilots to AI in production. That move is described as a strategy problem and it is settled as an infrastructure one.

We are at DMEXCO to talk about the layer nobody puts on a slide. Bidding, serving and inference are constant workloads, and constant workloads behave differently from the elastic ones the marketing stack was built on. Our mission is to bring back what ad tech and martech teams are actually hitting when a model leaves the pilot stage.

Networking and Innovation

Our specialists are looking forward to discussing how marketing infrastructure changes once AI stops being an experiment. We believe personal exchange with the engineers behind the campaign is the fastest way to keep our hardware roadmap honest.

• Connect with our infrastructure specialists about bidding, serving and inference workloads.
• Discuss bespoke bare metal configurations sized for constant load rather than for peaks.
• Explore what a German data centre location changes for a data protection conversation.
• Exchange views on the 2026 roadmap for AI workloads that have to run every hour of every day.

Key Points of our Attendance

As we explore the shift from AI experimentation to production workloads, we will focus on the following themes:

• Deep dives into how constant workloads behave on elastic pricing.
• Networking with ad tech platforms, martech vendors and the agencies running the models.
• Gathering impulses on dedicated servers for European advertising infrastructure and Frankfurt peering.
• Analyzing what single tenancy changes for teams whose worst moment is currently somebody else's workload.

Future-proof infrastructure at the core of scaling intelligence

Stay tuned for our updates directly from the show floor at Koelnmesse. If you are also in Cologne for DMEXCO 2026, let us grab a coffee and talk shop. You can find more updates on our LinkedIn profile.

Our team is ready to bring back the best ideas for your infrastructure.